When we were approached to do a film for Nam Ngu in Phu Quoc, our team were initially hesitant whether our ‘documentary’ approach would fit with the conventional style of commercial production.  Nonetheless we decided to take on the challenge! Phu Quoc is an island off the Southern coast of Vietnam, and is important for […]

— Vietnamese below — Trading Places was something a little different for the RICE team. We’ve done plenty of documentary style videos as part of the Young Saigon series and elsewhere. It’s always been important to our team to get close to a subject, build a personal relationship and give an honest representation of them. […]

Read pt. 1 on Digipost’s blog. (Sponsored by Digipost, RICE & Partners and The Lab Saigon. Hosted at the AIA Nest by Bao Nguyen with treats from W Bakes.) Bao Nguyen is a Saigon-based filmmaker whose past work has been seen in the New York Times, HBO, NBC, Vice, ARTE, PBS, among many others. In addition, […]

This International Women’s Day we had the opportunity to work with a brand that embodies the core principles of the holiday: to celebrate the social, economic and cultural achievements of women. WOO‘s artisans craft handmade home fragrances, personal care products and accessories with sustainably sourced, fairly traded ingredients. WOO proves that luxury goods can also be ethical, […]

How did you end up at RICE? One year ago, I came across RICE Channel TV on the internet and was pretty impressed by what I saw. Besides the fact that not many local channels produce that kind of content, RICE videos also had professional quality in terms of cinematography and editing. After attending the […]

At RICE we don’t just make content for clients, we encourage each other to work on our own creative projects. In fact, as a core team of filmmakers who do content instead of content marketers making films, it’s a founding principle of RICE that we respect and make time for our own creative endeavors. This week we’d […]

The year of the rooster is here. Our team has grown to twelve people and we’re looking ahead to a bigger and better 2017, full of well-told stories. We asked a few people on our team what they would be getting up to this holiday so you can get to know our ever-expanding crew a little better.   […]

At the RICE & Partners office we have a whole (small) room of people dedicated to the intangible yet essential first steps of producing content: coming up with a good idea. We asked Que Nguyen, Concept Lead, about why you need professional brainstormers on your team in order to come up with concepts that really […]

Our work has covered the gamut this year: from intimate, personal mini-docs to ambitious studio productions. We took an internal survey among the team to see which of all of these were our top three favorite. Here they are: RICE IS HERE! SPECIAL – Sapa, An Underrated Challenge   We definitely had some fun with […]

* Mẫn ( sitting on the left, first round ) It has been a week since the successful ‘State of Content’ event.  Mẫn, our Social Media Planner of the RICE team, is back in the office enjoying her coffee on a rainy Tuesday when we ask her for this interview.   How did you end up […]

The ‘State of Content’ is a networking event featuring content producers in Saigon. Organized by RICE & Partners and Lab Saigon, with support from YOLO Pictures, Red 2 Digital and Discovery Channel Network Asia-Pacific, the event was attended by marketers, content producers and creatives. During RICE & Partners presentation, Andy Ho, Executive Producer of RICE […]

RICE’s video of Vietnamese young people conquering Mount Everest has been named the best online advertising of 2016 It was based on a true story about the youngest Vietnamese to conquer Mount Everest. On May 22, 2008, Phan Thanh Nhien, then 23, together with two other Vietnamese became the first Vietnamese people to arrive at […]

A brief introduction about people behind RICE

Maintaining creativity is never a big issue for us, thanks to the “creative lunch” every Friday.

Our production manager intern Phuong Anh reflects on her internship at RICE after one month

A short interview with our executive producer Andy Ho on the then, now and future of RICE

Or a recap on a Saturday meeting when our supervisor Andy Ho sat us down, and presented us five mantras that each member of RICE is obligated to

5 rules RICE members are working by

Or a recap on a Saturday meeting when our supervisor Andy Ho sat us down, and presented us five mantras that each member of RICE is obligated to

  1. We are the pioneers of the future – “Training for leadership upon which the industry will be built”: What RICE is doing is the first in Vietnam. We are content marketers who do not believe in paid likes, comments and views. We sell with honesty and quality. But, since being the pioneers is not easy, each member is trained for working with creativity, analytical thinking and pressures.
  2. Content first – “Our work will be better next week”: Content marketing is about consistent and quality content. And that content must be improved week by week.
  3. Stay true to your craft – “Hours of practice for total mastery”: Each member of RICE comes from different background. Some are fresh graduates; some have been on the job for years. But, we never stop practicing what we are good at and are ready to take on new positions to expand our skills and knowledge.
  4. We are brothers and sisters – “We are only as strong as our weakest link”: Since we can spend up to 12 hours a day together, we see one another more than our family. We work and live like brothers and sisters who can fight a lot, but only because we see different solutions for a problem, and different approaches for a project. We are also vocal about one another’s underperformance, because as a team we do not let anyone of us fall behind.
  5. Respect the client – “All opinions need be respected. Humility”: People have their own opinions. When we see different things, respect is the key. That is the decency of a human being.